Learn about the current opportunities in the US medical tourism market. This webinar will provide insight about current market opportunities for receiving B2C business from the US as well as B2B from self funded employers, third-party administrators (TPA’s), insurers and facilitators. We’ll provide an in depth analysis of the costs in the US market and current trends that will drive significant growth of medical tourism in 2023 and beyond.
Learn how to approach each market, what each type of customer is expecting and how to address their needs and concerns. Learn how to market, build relationships, and how to build trust with the American marketplace.
Get access to deep inside knowledge on the self funded employer marketplace and emerging new trends and opportunities in specialty procedures and understand how to better convert patient leads. Learn how to be more effective with your marketing and business development, including how to better develop compelling brochures, websites and email communications that promote engagement and drive long term business.
Also, learn how patient expectations are evolving and the importance of patient experience in building trust in your organization’s services. This is a critical component to successfully target major U.S buyers(referral organizations). Learn what training you need to implement and what are the best practices and standards your organization should have in place when servicing international patients.
Recording and materials
Travel from USA to Finland, Heli Mende (PDF)
Medical Tourism Association, Jonathan Edelheit (PDF)
Medical Travel and Building Patient Trust, Bill Cook (PDF)
In case you need a version including subtitles in accordance with the accessibility requirements, please contact Business Finland via our website.
Speaker introductions
Speaker – Jonathan Edelheit, CEO and Founder, Medical Tourism Association
Jonathan Edelheit is Chairman & Co-founder of the Medical Tourism Association. A visionary in the medical travel industry, Mr. Edelheit works with leading governments, hospitals, healthcare providers, insurance companies, and referring organizations across the globe to launch successful and sustainable medical travel programs. He specializes in working with self funded employers in the US and outbound medical tourism from the US to Latin America.
Mr. Edelheit has led initiatives in Abu Dhabi, South Korea, Dubai, Jordan, Costa Rica, Colombia, Florida, Las Vegas, Miami and numerous destinations around the world. He was a key player in rebuilding South Korea’s medical tourism program, driving it to becoming one of the top destinations in the world, receiving more than 400,000 medical tourists yearly. He is the editor of the Medical Tourism Magazine, and organizes the largest event in the industry, the World Medical Tourism & Global Healthcare Congress.
Mr. Edelheit is driven by a passion to make healthcare more transparent, affordable and accessible and to make knowledge and resources about the industry easily accessible. He is committed to breaking down all the barriers that stand in the way of the industry achieving its true potential.
Mr. Edelheit has built the largest network of industry stakeholders from across the globe reaching hundreds of thousands of professionals. He is not only the largest influencer on LinkedIn in Medical Travel, but also one of the largest influencers on LinkedIn in travel, tourism and employer healthcare and insurance.
With more than 500,000 members in his LinkedIn Groups, Mr. Edelheit continues to advocate and grow awareness for medical travel and help support those professionals who have made medical tourism their career. Mr. Edelheit has personally made several strategic investments in the industry and is an adviser to multiple organizations.
Speaker – Bill Cook, Director of Business Development & Marketing for Global Healthcare Accreditation (GHA)
Bill is a member of GHA’s Standards Development Committee and a surveyor and consultant. Bill is also involved in daily operations, preparing clients for accreditation and training of clients and surveyors.
Since 2006, Bill has been deeply involved in medical tourism in a number of different capacities: as a provider of medical services, a facilitator and later consultant, educator and speaker focused on the topic of international patient services.
Prior to joining GHA, Bill was co-founder and vice president of Medical Tours Costa Rica, a pioneering organization that played a key role in positioning Costa Rica as a leading medical tourism destination. Bill has also worked as a consultant in medical tourism for several governments and has spoken or presented workshops on the topics of medical travel, medical travel destination development, accreditation and patient experience in countries around the globe including Bahrain, Brazil, Bulgaria, China, Colombia, Costa Rica, Finland, Greece, India, Jordan, Mexico, Puerto Rico, Saudi Arabia, Thailand, the United Arab Emirates and the United States.
GHA Surveyor/Consultant & Certified Medical Travel Professional (CMTP) Instructor
As a GHA surveyor and consultant, Bill has had an opportunity to work with numerous hospitals and clinics around the world, bringing his unique insight on the traveling patient’s perspective and patient experience and how healthcare providers can align their policies, services and protocols to meet their unique needs and expectations. Bill is also an instructor for the CMTP program which helps to train and certify medical travel professionals around the globe.
Author
Bill is an author and a regular contributor to the "Medical Tourism Magazine (MTM), published by the U.S. based Medical Tourism Association. Bill has coauthored several books, guides and written many articles related to medical travel and the international patient experience.
Professional highlights
- Developing and running one of Latin America’s most successful international patient department and facilitator companies.
- Co-authored “The Medical travel Facilitator” in 2009
- Co-authored “Developing an International Patient Center” in 2010
- Received MTA Leadership Awards in 2010 and 2012.
