Visit Finland and the destinations in Lapland have a long-term commitment to develop year-round travel and to promote especially the snow-free season in the Finnish Lapland.
Many times, the entrepreneurs face similar challenges in how to make the snow-free season profitable and more attractive to international customers. In this webinar, we heard how companies and DMOs in the Swedish Lapland and Northern Norway have tackled these challenges.
In 2021, Visit Finland published a benchmark study on developing the Finnish Lapland as year-round travel destination through outdoor activities with special focus on MTB tourism. In this webinar, we also heared the key findings of the report and what kind of steps have been taken since its publication.
Materials and the recording:
Lapland Summer in focus: Päivi Antila, Visit Finland
Benchmark report & next steps: Mikko Saarinen, Allegra Nordics
Presentations by selected companies and DMOs from the Swedish Lapland and Northern Norway:
Regine Igesund, Visit Tromsø
Anneli Lääts, Tromsø Villmarkssenter
Margarida Monteiro, Arctic Bath
Q&A
The webinar was in English
