Japanese guidebooks gradually come to mono-destination


For a long time, Japanese guidebooks covered several countries by one issue. In Nordic countries always the title was Hokuou (means Nordic countries, Denmark, Finland, Norway and Sweden) guidebook.

But new trend started (by initiative and investment of Visit Finland) from Rurubu Finland in 2010 published by JTB publication. Nowadays there are several only Finland guidebooks available in the market, even we get only Helsinki guidebook on 27 of February 2015 (Enjoy Helsinki in 3 days).

We expect Finnish partners could collaborate with the publisher when their shooting trip comes to your area or facility. It’s one of the cheapest and most effective marketing methods.

By Shigeyoshi Noto

Japan guides