What’s up in UK travel, Riitta Balza?


What is behind the latest overnight figures?

It has been a successful winter season. Demand on travel to the Northern Finland has been very strong, and especially the weeks of school holidays were nearly fully booked already by June. We have been pleased to notice that the peak season continued little longer this winter, so also January was busier than last year.
What is the impact of new flight routes?

The new flight routes have been essential for the growth on UK winter travel to Finland. Even with the new flight routes, the most popular travel dates sold out very early. This same positive trend seems to continue this year also, as sales are already up for next December. However, there is some concern on the accommodation availability especially for the peak season. As there are more flights to Lapland, the demand for quality hotels and cottages has increased very rapidly and there are challenges to fill the gap between supply and demand.


What are the key drivers for winter travel to Finland?

Children are of course eager to meet Santa Claus in person, so visits to Santa’s Village at the Arctic Circle are very popular. A large variety of many winter activities, like reindeer and husky safaris, snowmobile tours etc., are available at many different locations in the northern part of Finland, so everyone can book the favourite package of winter fun he or she desires to experience.

Moreover, the beautiful nature of this winter wonderland – with guaranteed snow and with the possibility to see a glimpse of the colourful Northern Lights – is by itself a magnet that draws people to experience the magic Lapland has to offer.

We have also noticed that the luxury travel agencies and their customers have recently discovered Lapland as well. This is partly due to the new innovative and high-class accommodation sector that attracts visitors looking for unique experiences and prime quality services.

Further information:

Riitta Balza
Marketing representative, United Kingdom and Ireland