Finland is a unique, non-mainstream holiday choice. It is, in an exceptional way, a passionate and uncompromising country. Visit Finland works to increase awareness of Finland as a tourist destination, especially among modern humanists.


The Visit Finland conceptual identity is derived from four characteristics:

  • credible
  • contrasting
  • creative
  • cool

The following tourism themes have been developed on the basis of Visit Finland’s core values:

Silence, please presents Finland as a counterpart to the hectic, ever-accelerating rhythm of daily life. Finland offers peace and quiet, and space to breathe, even in the heart of the city. Here, visitors can take things easy, stay at a cottage, enjoy a sauna, and explore an untouched natural environment.

Wild & Free displays the opportunities that the Finnish nature offers for spectacular nature activities such as snowmobile and dog-sled safaris, island hopping by boat, canoeing in the archipelago, or even a snowball fight in the city.

Cultural beat stands for the uniqueness of Finnish culture and the global phenomena it evokes, such as Finnish design, Father Christmas, heavy metal and delicious natural produce.


The marketing activities are targeted towards modern humanists. Modern humanists have already seen the world’s metropolises. They appreciate quality of life, pure nature and responsibility. That is exactly what Finland offers.


In international destination marketing Visit Finland is focusing on four main areas: Lapland, Lakeland, Helsinki and Coastal areas & Archipelago.


Further information for Travel Trade professionals on our Trade site.